Growing a garden as a business: the example of Alnwick

Back in November, I wrote about my disappointment with Alnwick Gardens.

This week, the Duchess of Northumberland has written in the Financial Times about her current and future plans. Alnwick has not grown any more attractive to me with longer hindsight, but I do admire her focus on promoting the gardens.

A lot of thought is going into keeping Alnwick firmly on the map and other garden owners might benefit from taking note on how she is attracting visitors.