Back in February I told you about my new purchase of Backdoorshoes, which I can say are continuing to do their job and delight me every time I slip them on. This weekend the Daily Telegraph featured Stephen Avery, who set up the company. He's a lesson in entrepreneurial spirit, having launched innovative ideas for twenty years.
Consequently, he seems to have developed a gut instinct for what might work but, as with all new ideas, he had to be willing to take a punt. One the problems he hadn't anticipated was that, as the shoes are made in batches containing a variety of sizes, he's growing a small mountain of the less popular size shoes. Obviously he didn't watch the Dragons' Den episode in which Lesley-Anne Simmonds was advised of the same problem. It's just as well, because Avery seems to be doing well and has already managed to direct some of his surplus into schools' projects.
If you need a large number of small clogs, he's going to pleased to hear from you!
...Landscape Juice Network
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